Online Personals Watch: News on the Dating Industry and Business: HowAboutWe Launches New Ad

Online Personals Watch: News on the Dating Industry and Business no ads, no fluff, just raw news summaries, official rankings and ceo interviews

HowAboutWe Launches New Ad Feb 26th 2013, 21:27 TECH CRUNCH - Feb 26 - HowAboutWe has launched a new commercial alongside a new site landing page with options for both singles and couples. HowAboutWe begins its transition from a traditional dating site to a lifestyle brand for relationships in all stages. Singles pay anywhere between $8 to $35 per month. Meanwhile, couples pay a monthly membership fee of $22 to receive access and discounts on cool dates. The new landing page has shown a 20% bump in conversion rates during its testing period, which was preceded by January. January saw 2x more HowAboutWe couples subscriptions than the previous five months combined. by Jordan Crook See full article at Tech Crunch See all posts on HowAboutWe

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